News

The conversations around vacation rentals in the Poconos are often filled with misconceptions, emotion, and misunderstanding. It’s easy for the “bad apples” to dominate the headlines — the rare few who ignore regulations or treat neighborhoods irresponsibly. But the truth is, they don’t define us.

That’s where The Power of Positivity comes in.

Our Executive Director, Rebecca, has been leading this initiative with a simple but powerful goal: to share real stories about responsible vacation rental ownership — and the positive impact STRs have across our region. She’s been speaking at township and HOA meetings, connecting with business leaders, and reminding our communities that most STR owners aren’t outsiders — they’re neighbors, investors, and partners in the local economy.

The truth is, every responsible host adds value. They hire local cleaners, landscapers, and contractors. Their guests eat at our restaurants, buy from our shops, and keep tourism dollars right here in Monroe, Wayne, and Pike Counties. These are the stories worth telling — and Rebecca’s been telling them loud and clear.

We’re inviting you to join the effort. If you’ve had a positive experience with your township, your neighbors, or a local business, become a VRO Ambassador and share it. Post a quick video, tell your story at a local meeting, or tag us online. The only way to change perception is to keep showing who we truly are — good neighbors, responsible hosts, and proud contributors to the Poconos.

Want to share your story or become a VRO Ambassador?

Advocacy doesn’t happen in isolation — it takes strong relationships, shared goals, and a constant presence at the table. And this month, Poconos VRO has been doing exactly that.

Our board members attended the Pocono Mountains Visitors Bureau (PMVB) Marketing Meeting, where regional tourism leaders outlined plans for 2026. From expanded marketing efforts to new destination strategies, it’s clear that the Poconos continues to thrive as one of Pennsylvania’s most beloved vacation destinations — and short-term rentals are a big part of that success story.

Meanwhile, Rebecca represented VRO nationally at the VRMA Conference, meeting with advocacy leaders, compliance experts, and industry innovators from across the country. From understanding emerging regulations to learning what’s working in other markets, she’s ensuring that the Poconos isn’t just part of the conversation — we’re helping lead it.

Locally, our outreach continues through the Pocono Chamber of Commerce and a growing network of alliances and partnerships. These relationships strengthen our advocacy efforts and directly benefit members through education, collaboration, and exposure.

We’re also expanding our Local Supplier Portal, a new membership tier designed to showcase the small businesses that keep our STR ecosystem running — cleaners, contractors, realtors, and vendors. By connecting hosts with trusted local partners, we’re strengthening the regional economy and giving local businesses the visibility they deserve.

This is what Poconos VRO does for you — showing up in every room that shapes policy, tourism, and perception in our region. Every meeting we attend, every relationship we build, and every alliance we grow is about protecting your right to operate responsibly and ensuring your business has a voice.

Your membership makes that possible.
Stay involved. Stay informed. Stay represented.
Join or Renew Your Membership →

Episode 1:"Monroe County Hotel Tax Filing Made Easy" Featuring Theresa Johnson, Monroe County Treasurer

VIEW CHAT HERE:

Fresh from this year’s VRMA Conference, our Executive Director, Rebecca, came home with more than just notes and handshakes — she came home with an idea worth acting on. In her latest Monday Musing, she shares one small, powerful strategy that could change how our communities view vacation rentals across the Poconos.

Her message? If we want fair policy and understanding, we have to show up and tell the good stories — because no one can represent our industry better than the people who live it every day.

Here’s Rebecca’s full note to our members:

Dear Friends,

Any time I attend a conference, I go in with the same personal strategy: come home with at least one actionable lesson—just one thing I can immediately apply to make an impact.

Well… this year’s VRMA Conference delivered more than one. But there’s one idea in particular I’m excited to put into motion right here in the Poconos, and I want you to join me.

During a panel on advocacy, Tyanne Marcink Hammond, President of MOVHA - Missouri Vacation Home Alliance, shared a strategy so simple—and so smart—that it stopped me in my tracks:

Use the public comment period at Township/Borough meetings to share positive STR stories and reviews.

Think about it. If the only stories officials hear are about noise complaints and “party houses,” of course they assume that’s the norm. Of course they feel pressured to “crack down.” They don’t have the full picture—because no one is giving them the other half.

But we can.
And we must.

Imagine this instead:
Every month.
Every municipality.
Every meeting.

Hosts, property managers, and local suppliers stepping up to the microphone to share real stories about:

✨ Families reconnecting at the same home year after year
✨ Friends discovering local restaurants, shops, festivals, and hidden gems
✨ Travelers who fall in love with the Poconos and return as lifelong visitors
✨ Guests who appreciate staying in a clean, safe, well-maintained home that raises neighborhood standards, not lowers them

Positive stories change narratives. Narratives change minds. Minds change policy.

So here’s my ask—and my challenge:

Who’s in?
Let’s show up.
Let’s speak up.
Let’s tell the good stories until they finally sink in.

And when you do it—record it and share it. We’ll amplify those voices across our channels to keep the momentum building.

If you’re willing to participate or want help crafting your remarks, reply to this email and we’ll get you plugged in.

The future of STRs in the Poconos will be shaped by the voices that show up.
Let’s make sure ours are positive, powerful, and impossible to ignore.

Let’s do this!

~Rebecca
Executive Director
Poconos Association of Vacation Rental Owners

PS – Do you follow us on Facebook? I shared a whole bunch of photos from VRMA there, check it out (& follow us!):
https://www.facebook.com/PoconosVRO

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This is the kind of leadership and optimism that defines Poconos VRO — showing up, speaking up, and proving that responsible hosts and good neighbors are one and the same.

Ready to take Rebecca’s challenge?
Join the movement, share your story, and help shape the future of STRs in the Poconos.

Become a VRO Ambassador

Municipal Candidate Survey to Inform Voters on Key Community Issues

Poconos, PA – September 30, 2025 – The Poconos Association of Vacation Rental Owners (Poconos VRO) has announced the launch of a Municipal Candidate Survey, designed to give voters clear insight into where local candidates stand on important community issues—including vacation rental homes (VRHs).

Vacation Rental Homes are a cornerstone of the Poconos economy. With more than 6,500 properties across Wayne, Pike, Monroe, and Carbon Counties, VRHs contribute an estimated $3 billion annually to the region’s economy. They generate millions in local tax revenue, support thousands of jobs in hospitality and property services, and drive spending at restaurants, shops, gas stations, and attractions.

At the same time, VRHs are often part of broader community discussions involving zoning, housing, and neighborhood impact. Local elected officials play a critical role in shaping these policies—making it essential for voters to understand candidates’ positions before casting their ballots.

The survey, developed with input from a bi-partisan volunteer committee, includes 12 questions related to Vacation Rental Homes and 3 questions on other top-of-mind community issues. Candidates are asked to complete the survey, which should take no more than 15 minutes.

Poconos VRO has committed to publishing all responses exactly as submitted to ensure fairness and transparency. Non-responses will also be noted, so voters are fully aware of which candidates chose not to participate.

“This survey is about giving voters the tools they need to make informed choices,” said Rebecca Gallagher, Executive Director of Poconos VRO. “Vacation Rental Homes represent a significant piece of our local economy, but they also raise important questions at the community level. By publishing candidate responses, we’re helping to foster open dialogue and accountability.”

The survey is being distributed to 16 Township Supervisor / Commissioner candidates in the following municipalities:  Coolbaugh, Tobyhanna, Kidder, Tunkhannock, Jackson, Smithfield and Pocono Townships. Results will be made available to the public on the Poconos VRO website and shared through community channels in advance of the election.

View Survey Here

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Media Contact:
Rebecca Gallagher
Executive Director, Poconos VRO
rebecca@PoconosVRO.org | 570-431-9088
PoconosVRO.org

About Poconos VRO
Founded in 2023, the Poconos Association of Vacation Rental Owners (Poconos VRO) is the leading voice for the short-term rental industry in the region. Covering more than 80 municipalities and thousands of STR owners, Poconos VRO advocates for fair regulations, provides education and resources, and supports the economic vitality of the Poconos.

The Poconos Association of Vacation Rental Owners (Poconos VRO) is proud to announce a new sponsorship with Comphy, the industry leader in luxury linens for hospitality, wellness, and vacation rentals.

Known for setting the gold standard in comfort and performance, Comphy products are designed to create guest experiences that feel both indulgent and unforgettable. If you’ve ever stayed somewhere with sheets so good you thought about sneaking them home—there’s a good chance they were Comphy.

As part of this partnership, Poconos VRO members receive exclusive savings on Comphy’s signature linens. This benefit is available now in the Members Section of the Poconos VRO website.

About Comphy
As the inventor and leader of linens for the spa industry, Comphy sets the standard for luxury spa, home, and hospitality linens. Comphy is committed to quality, sustainability, and innovation. Developed for Spa, Designed for Ahh. Learn more at www.comphy.com.

About Poconos VRO
The Poconos Association of Vacation Rental Owners (VRO) is a membership-based organization dedicated to advocating for fair regulation, educating hosts, and building a strong community of vacation rental owners, managers, and industry partners across the Pocono Mountains. Learn more at www.poconosvro.org

The Poconos Association of Vacation Rental Owners (Poconos VRO) is proud to be one of the inaugural recipients of a $20,000 Sustainability Grant from the Right to Rent Collaborative (R2RC) — a national not-for-profit working to empower local short-term rental (STR) associations through funding, education, and advocacy support.

This funding represents a major step forward for Poconos VRO, allowing the organization to build long-term capacity and invest in the infrastructure necessary to continue fighting for fair, balanced, and transparent STR policies across the region.

“As local regulations become more complex and HOAs grow increasingly restrictive, owners and managers need a seat at the table,” said Ricky Cortez, VP of Advocacy for Poconos VRO. “This grant helps us formalize the backbone of our organization — from education and outreach to day-to-day operations — so we can keep showing up for our members and our community.”

The Sustainability Grant is part of R2RC’s first round of funding, made possible by industry leaders including Airbnb, Vrbo, Proper Insurance®, Breezeway, Inhabit®, Avalara, and more.

Join us at an upcoming event or masterclass to see the impact in action:
Register for Events

To learn more about the Right to Rent Collaborative and its grant program, visit: https://lnkd.in/gTCKU-SX

The Poconos Association of Vacation Rental Owners is thrilled to announce its newest sponsor: Avalara, a global leader in automated tax compliance solutions for short-term rentals.

With complex local lodging taxes and township-by-township variations in the Poconos, many hosts struggle to stay compliant. Avalara offers hosts the ability to automate tax filing, track evolving regulations, and reduce the risk of costly mistakes — turning a major pain point into a streamlined part of daily operations.

“Avalara is exactly the kind of sponsor we love to partner with,” said the Poconos VRO leadership team. “Their solutions help small business owners succeed by making the technical stuff simple and stress-free.”

Avalara will also participate in future webinars and education series, helping members better navigate the tax landscape in 2025 and beyond.

Don’t miss upcoming sponsor-led webinars and member meetups:
Register Here

Explore more about Avalara at https://www.avalara.com

The Poconos Association of Vacation Rental Owners (Poconos VRO), the leading voice for the short-term rental industry in the Pocono Mountains, proudly announces the appointment of Rebecca Gallagher as its new Executive Director.

Gallagher, an accomplished hospitality professional with more than 15 years as an award-winning inn owner and decades of experience in tourism marketing and organizational leadership, will lead the association’s mission to advocate for responsible short-term rental policies, support property owners, and build strategic partnerships across the region.

Prior to joining Poconos VRO, Gallagher owned and operated the Historic Smithton Inn, transforming it into a premier bed and breakfast recognized for excellence in guest experience and community engagement. She has also served as Chair of the Discover Lancaster Board of Directors, where she successfully fostered collaboration among hospitality businesses, tourism boards, and municipal stakeholders.

“Rebecca’s proven leadership and passion for independent lodging make her an exceptional choice to guide our organization into its next phase,” said Mark Shay, Co-Founder and President of the Board. “She has an accomplished career that includes being strong advocate for the hospitality industry and as a resident of the area knows the positive impact it brings to the Poconos. She is poised to continue the professionalism we have bring to the vacation homeowners’ community.”

In her new role, Gallagher will oversee daily operations, membership growth, strategic planning, and advocacy efforts on behalf of the Poconos VRO’s members throughout the four-county Poconos region; Monroe, Pike, Wayne and Carbon. She assumes the day-to-day management of this trade association from Ricky Cortez, who held the position on a part-time basis for the past two years. Cortez was instrumental in producing the first-ever Poconos STR Economic Impact Report and hosting the organizations first two Poconos STR Conference, which have grown to be nationally recognized industry conferences.  

“I’m proud of the work we’ve done to position Poconos VRO as the leading voice for short-term rentals in the Poconos,” said Cortez. “As I transition into the role of Vice President of Advocacy, I’m thrilled to welcome Rebecca who brings a powerful combination of energy, proven leadership, and deep regional experience. Her strong community ties and connections within the hospitality industry will take us to the next level—further strengthening our membership and building lasting partnerships across the region.”

“Rebecca Gallagher understands both the opportunities and challenges facing the vacation rental community. Her ability to build consensus and drive strategic initiatives will be a tremendous asset to the Poconos region,” said Chris Barrett, President/CEO of the Pocono Mountains Visitors Bureau. “We look forward to growing the partnerships we’ve built to set the bar high for expectations and community relations throughout the region and industry.”

Gallagher’s appointment underscores Poconos VRO’s commitment to enhancing the vacation rental experience for owners and guests alike. Under her leadership, the association aims to expand membership, deepen engagement with local communities, and advocate effectively for policies that balance economic growth and neighborhood quality of life.

Special Offer – Join Now and Save
If you’re considering joining the Poconos VRO, now is a great time to jump in. For a limited time, new members can enjoy two years of membership for just $150. Join today

Poconos VRO is excited to welcome Guest Manual as an official sponsor, supporting vacation rental owners in the Poconos with beautifully branded, easy-to-share digital welcome guides.

In today’s hospitality environment, first impressions matter. Guest Manual gives STR hosts the ability to build professional, customized guides to communicate essential property details, check-in instructions, local recommendations, and house rules — all in one sleek, user-friendly digital format.

The partnership kicks off with an August 6th masterclass hosted by Guest Manual, teaching hosts how to create effective digital guides that reduce guest questions, boost 5-star reviews, and enhance the stay experience. A product demo and exclusive member offer will follow in September.

Secure your spot for the August 6 Masterclass and other upcoming events:
Register Now

️ And don’t forget: the 2026 Poconos STR Conference is coming this March!

️ Save Your Seat

Learn more at: https://guestmanual.com