Good morning,

The other day I had a great meal at a local Chinese restaurant, and the fortune in my cookie really grabbed me. It read:

“It’s better to do something imperfectly than to do nothing perfectly.”

Yes. Exactly.

But I couldn’t help feeling like it needed a second sentence…
Something like: as long as you’re committed to learning, improving, and getting a little better each time.

Because that’s really the point, isn’t it?

Perfection is paralyzing. Progress is powerful.

Here at the Poconos VRO, we’ve been living that philosophy in real time. Earlier this month, we hosted the Poconos STR Conference—far from “perfect” if you look closely, but absolutely a huge step forward.

And this week, we’re launching our brand new website!!

Will it be perfect? Probably not.
Will it be better? Absolutely.

And more importantly—it’s a foundation we can continue to build on.

That’s why we followed the conference with a survey. The feedback we received was thoughtful, constructive, and incredibly helpful. It’s already shaping what next year will look like—and making it better.

Now, we’d love your help again.  Tell us what you think about the new webiste.

Take a look: www.poconosvro.org
And if you have a few minutes, please respond to this email and let us know where we can build & improve.

Because growth doesn’t happen in a vacuum. It happens when we listen, adjust, and keep moving forward.

The same is true for your STR business.

You’re always striving for excellence—but how are you measuring it?

Beyond reviews…
Beyond occupancy…

Where are the friction points?
What could be smoother, clearer, more guest-friendly—or more profitable?
And how are you identifying those opportunities before they become problems?

The best operators I know aren’t waiting for perfection.
They’re testing, tweaking, learning—and improving.

One small step at a time.

So here’s your Monday musing:

Where can you choose progress over perfection this week?

Because done (and improved) will always beat stalled (and going to be perfect).

Wishing you a week full of forward motion,

Rebecca

PS - The post-conference survey participant who's the winner of a COMP registration for our 2027 Poconos STR Conference is Tai Li, Greenhouse Property Management LLC.  Congratulations!