Resources

Happy Monday!

Have you ever seen a neighbor's house on fire?  What happens next is one of the things I love most about America.

People don't stand on their porch and ask whether the flames might eventually reach their own house.  They grab a hose.  They move cars.  They help carry belongings.  They comfort frightened kids.  They do whatever they can to help.

Not because there's something in it for them.  Not because they're calculating the odds that the fire might spread.  They help because that's what neighbors do.

That's what community means.

And that's exactly why what's happening in Philadelphia matters to every short-term rental owner in Pennsylvania.

Right now, Philadelphia City Council is considering a proposal that would dramatically increase taxes on short-term rentals while largely leaving hotels untouched.

Let me say that another way.

The proposal would place a significantly heavier tax burden on regular homeowners and the families who choose to stay in their homes than on many large corporate hotel operators and their guests.

That's not fairness.

That's not good public policy.

And frankly, it feels downright un-American.

We don't believe government should pick winners and losers.  We don't believe one group should be singled out simply because they're politically convenient targets.  And we certainly don't believe middle-class property owners should be asked to shoulder a burden that others don't.

But this issue isn't just about hosts.  It's about guests, too.  Who ultimately pays these taxes?  Not giant corporations.  Families.  The parents renting a house so grandparents, cousins, and kids can stay together under one roof.  The husband and wife traveling for medical treatment.  The family gathering for a wedding, graduation, holiday, or reunion.  This proposal doesn't just target STR owners—it makes travel more expensive for everyday people.

Now, let's be honest. Most of us here in the Poconos won't pay this tax.  At least not today.

But that doesn't mean this isn't our fight.

First, because the hosts in Philadelphia are our neighbors.  They're fellow Pennsylvanians.  They're fellow small business owners.  They're fellow property owners trying to earn an honest living.

When our neighbors need help, we show up.  That's what community means.

But there's another reason this matters.

Bad ideas have a way of spreading.  A tax in Philadelphia today can become a proposal somewhere else tomorrow.  An unfair fee in one community becomes a model for another.  A precedent gets set.  A playbook gets written.

And before you know it, the conversation isn't happening in Philadelphia anymore—it's happening in your township meeting, your county courthouse, or your state capitol.

We've already seen communities across Pennsylvania propose excessive fees, unreasonable restrictions, and regulations that go far beyond addressing legitimate concerns. There is no reason to believe Philadelphia will be the last place to target short-term rentals.

That's why advocacy matters.  Not after the fact.  Not once the fire reaches your own front porch.  Before.

On June 4th, I'll be traveling to Philadelphia to join hosts, advocates, property owners, and industry partners from across the Commonwealth. I'll be participating in a rally and providing public testimony opposing this proposal because I believe standing up for our neighbors is the right thing to do.

I'd love for you to join me.

• If you can make the trip, come stand with us.
• If you can't attend, consider supporting the advocacy work that makes these efforts possible.
• And if you're not yet a member of the Poconos VRO, there's never been a better time to join.

Because this is exactly what the Poconos VRO exists to do.

• To show up.
• To pay attention.
• To build relationships.
• To advocate before problems become crises.
• To ensure that when one part of Pennsylvania's STR community is under attack, they don't stand alone.

The truth is that advocacy only works when enough people participate.

Not just with their words.  With their presence.  With their memberships.  With their donations.  With their willingness to stand shoulder-to-shoulder with their neighbors.

Today, Philadelphia needs us.  And tomorrow, we may need them.

Let's show them what community looks like.

Have a great week,

Rebecca Gallagher
Executive Director
Poconos VRO

P.S. It's easy to assume someone else will handle advocacy. Someone else will show up. Someone else will write the check. Someone else will testify. But strong communities are built when everyone carries a little water. Whether it's joining the association, making a donation, or showing up in Philadelphia on June 4th, every contribution matters.

Happy Monday!

When I was speaking with STR operators this past week, the topic of "value" kept coming up.  Have you ever been frustrated by a review where the guest gave you an overall rating of 5 stars… but then rated you a 3 or 4 on “Value”?

I mean… WTH??

You let them check in early at no additional charge.
You left a bottle of wine and a basket of snacks.
You spent time curating a list of great local restaurants, attractions and hidden gems that they specifically said was helpful.

So how can they possibly think you didn’t deliver 5-star VALUE??

Well… it was probably the price.

Not because they didn’t like those extras. They clearly did.
They just didn’t VALUE them enough to make the price feel like a bargain.

And honestly? It’s a little bit the same way here at the Poconos VRO.

We’ve talked to a lot of owners and operators lately and we hear the frustration loud and clear. It’s not that people don’t believe in what we’re doing. It’s not that they don’t appreciate advocacy, education or networking.

It’s that margins are tight.

And when every software subscription, every utility bill, every cleaning invoice and every “small monthly expense” adds up… even a modest membership fee gets scrutinized through the lens of ROI.

Advocacy? Great.
Education? Nice.
Networking? Terrific.

But help me lower costs or increase revenue?
Now we’re talking.

And honestly… we agree.

That’s why we’ve been working hard to evolve the VALUE side of your membership.

Local Attraction Discounts for Guests

We’re moving full steam ahead building relationships with major attractions throughout the Poconos to create Poconos VRO Member-Only discounts that YOU can pass along to your guests.

Imagine being able to advertise discounts to places like Kalahari, Camelback or Pocono Raceway right in your listing description.

That’s real value.
That helps you stand out.
That helps convert lookers into bookers.
And maybe… just maybe… it helps move that “Value” score guests give you from a 3 to a 5.

National Supplier Discounts

We’re also continuing to expand discounts and offers from national partners that can save you money on the products, services and tools you already use to run your STR business.

If we can help offset the cost of membership through savings alone? That matters.

Coming Soon: A Poconos VRO Booking Engine

This is the one I’m especially excited about.

Saving money is one side of the equation. Helping you generate more direct bookings is the other.

We’ve already started laying the groundwork through our Good Neighbor Program and our ads in this year’s Pocono Mountains Travel Guide, directing guests to a Poconos VRO Members STR Booking Page.

Right now, that page is fairly simple — more of a collection of member listing links.

But the bigger vision is coming.

A true Poconos VRO booking platform that promotes professionally operated STRs and helps connect travelers directly with trusted operators in our region.

Less dependence on OTAs.
Less commission bleed.
More visibility for members who are doing things the right way.

In the meantime, one of the best things you can do is update your member profile so we can make sure all your listings are included and guest-ready as these tools roll out.

Our mission hasn’t changed.

We’ll continue advocating for fair regulations.
We’ll continue educating owners and operators.
We’ll continue building community.

But we also recognize something important:

In today’s market, VALUE matters. ROI matters.

And we want your membership in the Poconos VRO to feel like a 5-star value.

How do you feel about this direction? Hit reply and let me know — I’d genuinely love your feedback.

And if this moved the needle for you and you’d like to be part of the STR movement in the Poconos, we’d love to have you join us.

Make this week a GREAT one!

~Rebecca

PS:  THIS is one of my "Asparagus Projects" (IYKYK)

Good morning!

As we round out one of the busiest weekends of the year for so many STR owners and operators, it’s important to pause and remember what Memorial Day is really about.

Freedom isn’t free.

This weekend, while guests gather with family and friends across the Poconos, we’re grateful for the brave men and women who gave their lives in service to our country — and for the freedoms their sacrifice protects, including the ability to build businesses, welcome guests and advocate for our industry.

From all of us at the Poconos VRO, thank you to those who made the ultimate sacrifice. We remember and honor you this Memorial Day.

~Rebecca

Happy Monday!

I’m writing this from Seattle after what can only be described as a very full week…

I was here for a Rent Responsibly retreat… AND… just before that, I spent time in a hospital welcoming our newest grandchild into the world. ❤️

Big. Week.

And somewhere between navigating hospital hallways, airports, and STR advocacy sessions, I had the same thought more than once:

There are places where everyone else just knows how things work… and you don’t.

You don’t know where to stand.
What to say.
What’s expected.
What’s normal.

And even if everyone is perfectly nice… you still feel like you’re one wrong move away from an eye roll.

We’ve all been there.
(Or… someone we know has )

But here’s the thing…

We’ve created that exact same dynamic in our STR world.

We have our own little ecosystem:

• Unwritten rules
• “Obvious” expectations
• Systems that make total sense… once you know them

And for a guest walking into your property?

They’re the new kid.

So the real question is:

What are we doing to help them feel like a pro from the moment they walk in?

Here are a few of my favorite ways to make guests feel like an insider rather thank of an awkward goof ball:

1. Create quick wins early
An easy check-in. A welcome note. A small thoughtful touch.
Nothing builds confidence like getting something right in the first 10 minutes.

2. Normalize the “first time” experience
Say things like, “Most guests find this helpful…” or “Here’s how this works…”
You’re giving them permission to not know—and helping them feel smart anyway.

3. Anticipate the awkward moments
Parking. Trash. Noise. Check-out.
The things that cause the most friction are the ones that feel unclear.
Clarity removes stress (for them and your neighbors).

4. Spell it out (like you would for your mom)
If there’s a trick to the lock, the thermostat, the coffee maker… it’s not intuitive.
Clear, simple instructions = instant confidence.

5. Make it easy to ask for help
If they feel like reaching out is a burden, they won’t… until it’s a problem.
A simple, “Text me anytime—we’re happy to help” goes a long way.

Because at the end of the day…

Great STR operators don’t just provide a place to stay.
They make people feel like they belong there.

Like they “get it.”
Like they’re in the know.
Like they’re… dare I say… the cool kid.

And if you can do that?

You don’t just avoid problems.
You create better experiences, better reviews, and better relationships with your guests and your community.

PS: A very Happy Mother’s Day to all the moms in our community.
And a very special one to my amazing daughter-in-law celebrating her first.

Welcome to the club… you’re already a pro.

Good morning!

I have a personal philosophy that’s been really top of mind lately… probably because it’s spring and I’m FINALLY doing something I’ve been putting off for years.

My advice?

“Plant the asparagus.” 

Stay with me…

Life (and STR ownership) is full of choices about where you spend your energy:

• The must-do tasks with clear deadlines
• The quick wins that give you an immediate result
• And then… the big ideas—the ones you know will make a real difference, but no one’s noticing that you haven’t done them yet

Those are the ones that quietly get pushed to “next season.”
And then the next.
And then… well… years go by.

That’s asparagus for me.

I’ve always wanted to grow it. But it takes effort to plant it right… and then 3–4 years before you can harvest anything. When I owned the inn, I told myself, “Will I even be here in 4 years?”

Turns out… I was there for 15.

I should have planted the asparagus.

So let me ask you…

What’s the “asparagus” in your STR business?

• The direct booking strategy you keep meaning to build
• The landscaping upgrade that would transform your curb appeal
• The systems that would save you hours every week
• The brand refresh you know you’ve outgrown
• The partnerships you’ve been meaning to develop

The things that won’t pay off tomorrow… but could completely change your business a year (or three) from now.

Here are five ways to finally get started—and actually follow through:

1. Name it.
Be specific. “Improve my business” isn’t it. “Launch a direct booking website by September” is.

2. Break it down.
Big ideas stall when they feel overwhelming. What’s step one? Just one.

3. Put it on the calendar.
If it’s not scheduled, it’s optional. And optional doesn’t get done.

4. Make it visible.
Tell someone. Share it with your team. Post it on your wall. Accountability changes everything.

5. Start messy.
It won’t be perfect—and that’s fine. Progress beats perfection every time.

Here’s the thing…

The best time to plant the asparagus was a few years ago.
The second-best time?

Right now.

So go ahead… plant it

—Rebecca

P.S. If you’re not sure what your asparagus should be—or you want a group of people who will actually hold you accountable—that’s exactly what we’re building inside the Poconos VRO. Come grow with us.

The short-term rental industry in the Poconos continues to evolve — and so do the rules that govern it.

For owners and operators, 2026 is shaping up to be another important year when it comes to understanding local ordinances, state-level discussions, registration requirements, occupancy rules, and community expectations. Whether you own one vacation home or manage a growing portfolio, staying informed is no longer optional. It’s part of running a successful STR business.

The good news? While regulations can sometimes feel overwhelming, the overall direction is becoming clearer: communities want safe, well-managed short-term rentals that operate responsibly within neighborhoods.

That’s a future most professional STR owners already support.

Why STR Regulations Matter More Than Ever

A decade ago, many municipalities had little to no guidance related to vacation rentals. There simply weren’t enough STRs for local governments to focus much attention on them.

That has changed.

Today, short-term rentals are a major part of the Poconos tourism economy. They generate lodging tax revenue, support local restaurants and attractions, create jobs for cleaners and contractors, and bring visitors to communities throughout the region year-round.

At the same time, increased STR activity has led municipalities and HOAs to ask important questions:

• How should STRs be regulated?
• What safety standards should apply?
• How do communities address nuisance properties?
• What’s fair enforcement versus overreach?

In 2026, owners need to understand that regulation itself is not necessarily the enemy. In fact, many STR operators support reasonable rules that improve safety, professionalism, and community trust.

The challenge is making sure those regulations are fair, enforceable, and focused on actual impacts — not simply punitive restrictions aimed at reducing STR activity.

The Biggest Thing Owners Need to Understand: Rules Are Local

One of the most confusing aspects of operating an STR in the Poconos is that regulations vary dramatically depending on where your property is located.

Your township, borough, municipality, HOA, or gated community may all have different rules.

Some areas have relatively straightforward systems:

• Annual registration
• Safety inspections
• Occupancy limits
• Parking requirements
• Local contact requirements

Others have much more restrictive frameworks, including:

• Caps on STR permits
• Zoning restrictions
• Density limitations
• Increased fees
• Noise monitoring requirements
• Mandatory waiting periods between guests

Two properties located just a few miles apart can face completely different operating requirements.

That means owners can’t rely on “what their friend does” in another township. You need to know the specific rules that apply to your property.

Common STR Requirements Across the Poconos

While regulations vary, there are several requirements becoming increasingly common throughout the region.

1. Annual Registration or Licensing

Many municipalities now require STR owners to:

• Register their property annually
• Pay registration or permit fees
• Provide proof of ownership
• Designate a local contact person

Some fees are modest. Others have increased significantly in recent years.

This is one area where owners should pay close attention, because fee structures continue to evolve across the region.

2. Safety Inspections

Safety standards are becoming more standardized — and honestly, this is one area where most professional operators agree regulations make sense.

Typical requirements include:

• Smoke detectors
• Carbon monoxide detectors
• Fire extinguishers
• Clearly marked exits
• Bedroom egress compliance
• Emergency information postings

Some municipalities require annual inspections, while others inspect only during initial registration or after complaints.

The important takeaway? Safety is becoming a baseline expectation across the industry.

3. Occupancy and Parking Limits

Occupancy rules remain one of the most heavily debated aspects of STR regulation.

Most municipalities use formulas tied to:

• Number of bedrooms
• Septic capacity
• Square footage
• Parking availability

Parking enforcement has also become a major focus in some communities.

Owners should make sure:

• Parking instructions are crystal clear
• Guests understand limits before arrival
• Driveways are properly marked if necessary

A large percentage of neighborhood complaints stem from parking and overcrowding issues — both of which are highly preventable with good guest communication.

4. 24/7 Local Contact Requirements

Increasingly, municipalities require owners to designate a local contact who can respond quickly if problems arise.

This has become one of the most common “Good Neighbor” expectations throughout the industry.

And frankly, it makes sense.

If there’s a noise issue, emergency, or parking problem at 11:00 pm, communities want confidence that someone can address it promptly.

Professional operators already build this into their systems.

5. HOA and Community Rules

Some owners make the mistake of focusing only on township regulations while forgetting about HOA restrictions.

That can be a costly error.

HOA rules may include:

• Minimum stay requirements
• Parking limitations
• Amenity restrictions
• Trash handling procedures
• Guest registration requirements
• STR bans or caps

In some communities, HOA rules can actually be more restrictive than municipal ordinances.

Before purchasing or operating an STR, owners should fully review community governing documents.

Statewide Legislation: What’s Happening in Pennsylvania?

In addition to local regulations, Pennsylvania lawmakers continue discussing statewide STR legislation.

One of the major conversations has centered around creating more consistency across municipalities while establishing baseline operational standards.

That sounds good in theory — but the details matter.

One concern raised by many STR advocates involves proposed “tiered” regulatory systems that apply different operational rules based on portfolio size or ownership structure.

For example:

• Different response-time requirements
• Different operational standards
• Different cleaning or staffing obligations

The concern is that basic safety and neighborhood standards should apply equally to everyone — whether you own one property or one hundred.

Guest safety and community responsibility shouldn’t depend on portfolio size.

That conversation will likely continue throughout 2026.

What Smart STR Owners Are Doing Right Now

The most successful operators in the Poconos aren’t waiting around for regulations to force professionalism.

They’re proactively:

• Improving guest communication
• Tightening house rules
• Using better screening systems
• Investing in safety upgrades
• Building relationships with neighbors
• Monitoring noise and occupancy
• Staying informed about local government discussions

In many ways, the STR industry is maturing.

The operators who treat their rentals like real businesses — rather than casual side projects — are typically the ones best positioned for long-term success.

How the Poconos VRO Helps Owners Navigate Regulations

One of the biggest challenges for STR owners is simply keeping up with how quickly regulations change.

That’s where industry associations like the Poconos VRO play an important role.

The Poconos VRO works to:

• Monitor proposed ordinances
• Advocate for fair and practical regulations
• Educate owners about compliance
• Promote Good Neighbor operating standards
• Help owners become more effective advocates for themselves

The goal isn’t “no regulations.”

The goal is smart regulations that:

• Protect communities
• Improve safety
• Support responsible operators
• Preserve property rights
• Sustain tourism economies

That balance matters.

Final Thoughts

The future of short-term rentals in the Poconos will belong to professional, community-minded operators.

The days of “flying under the radar” are largely over.

But that’s not necessarily bad news.

As the industry matures, clear expectations and professional standards can help strengthen the reputation of responsible STR owners while reducing problems caused by bad actors.

The key is staying informed, staying proactive, and staying involved.

Because whether you own one STR or twenty, regulations now play a major role in protecting — or potentially threatening — your business.

And in 2026, understanding those rules is just part of being a successful host.

FREQUENTLY ASKED QUESTIONS About Poconos STR Regulations in 2026

Do I need a permit to operate a short-term rental in the Poconos?

In many municipalities, yes. Requirements vary depending on where your property is located. Some townships require annual registration, inspections, permit renewals, or local contact information. Others may have more limited requirements — or significantly stricter ones.

Always check:

• Township or borough ordinances
• HOA or community rules
• County requirements where applicable

Are STR rules the same across the Poconos?

No — and that’s one of the biggest challenges for owners.

Each municipality can create its own regulations related to:

• Occupancy limits
• Parking
• Inspections
• Permit fees
• Noise enforcement
• Operating requirements

An STR that’s fully compliant in one township may not be compliant just a few miles away.

Can my HOA prohibit short-term rentals?

Potentially, yes.

Many HOAs and gated communities have their own rules that may:

• Restrict STR activity
• Limit rental frequency
• Require guest registration
• Impose minimum stay requirements
• Ban STRs altogether

Even if a municipality allows STRs, HOA restrictions may still apply.

What happens if I operate without registering my STR?

That depends on the municipality, but consequences can include:

• Fines
• Permit denials
• Enforcement actions
• Legal notices
• Loss of operating privileges

Some municipalities actively monitor STR listings on platforms like Airbnb and Vrbo.

Are inspections required for Poconos STRs?

In many areas, yes.

Typical inspections focus on:

• Smoke detectors
• Carbon monoxide detectors
• Fire extinguishers
• Emergency exits
• Occupancy compliance

Inspection frequency varies by municipality.

What are the most common complaints about STRs?

The majority of complaints tend to involve:

• Noise
• Parking
• Trash
• Over-occupancy
• Poor guest behavior

The good news? Most of these issues can be dramatically reduced through better guest communication, clear rules, and responsive management.

Are new STR regulations coming to Pennsylvania?

Possibly.

Pennsylvania lawmakers continue discussing statewide STR legislation aimed at creating more consistency across municipalities. However, many details are still being debated, including how regulations should apply to different types of operators.

The conversation around statewide rules is expected to continue throughout 2026.

What is considered a “Good Neighbor” STR?

A professionally managed STR typically:

• Communicates rules clearly to guests
• Enforces occupancy and parking limits
• Responds quickly to issues
• Maintains the property well
• Respects surrounding neighbors and communities

The long-term success of the STR industry depends heavily on operators maintaining community trust.

How can owners stay informed about changing STR regulations?

Owners should:

• Attend township meetings when possible
• Follow local ordinance discussions
• Join the Poconos VRO
• Stay connected with industry advocacy groups
• Monitor updates from their municipality and HOA

Regulations are evolving quickly, and staying informed is one of the best ways to protect your business.

Does the Poconos VRO provide legal advice?

No. The Poconos VRO is an advocacy and education organization, not a law firm.

However, the association helps owners:

• Understand regulatory trends
• Stay informed about ordinance changes
• Access educational resources
• Connect with industry professionals
• Advocate more effectively for fair STR policies

Happy Monday!

This week, I was wandering through a vintage shop in East Stroudsburg and spotted a plaque with one of my all-time favorite quotes:

“Enjoy the little things in life, for one day you'll look back and realize they were the big things.”

And I thought… yep. That’s so true!
But it’s also exactly how your STR is experienced by your guests.

Because let’s be honest…

Your property can be absolutely stunning, magazine-worthy…
…but one stray hair in the bathtub? Suddenly, it’s a horror story.

And on the flip side…

Maybe your place isn’t brand new or perfectly designed…
…but it’s spotless, there’s a thoughtful welcome basket, and a handwritten note waiting on the counter?

Now you’ve created something memorable & guests are inclined to overlook a few small flaws.

The “little things” are the big things.

So here’s your friendly Monday nudge—a list of small, simple touches that make a BIG impact:

Little Things That Wow Guests

• Spotless really means spotless
Not “looks clean at a glance.” I’m talking corners, baseboards, under the bed, inside the microwave. I used to tell my housekeepers:  “Clean like your mother-in-law is coming to visit!”

• Zero tolerance for the “ick factor”
Hair in the tub. Sticky fridge shelves. Mystery crumbs in the toaster. Dead bug on the windowsill.  These are tiny misses that create huge negative impressions. (Circle back to the bullet above!)

• A handwritten note
It takes 60 seconds and costs nothing—but it instantly humanizes the experience. Bonus points if you reference why they’re visiting.

• A simple welcome treat
Nothing fancy required. Local snacks, a bottle of wine, or even just good coffee. It says, “We’re glad you’re here.”

• Lighting that feels intentional
Warm bulbs. Lamps instead of just overheads. A cozy vibe beats harsh brightness every time.

• Easy-to-find essentials
Paper towels, extra toilet paper, trash bags—don’t make guests hunt. Or worse… ask.

• Clear, friendly communication
Before they arrive, while they’re there, and at checkout. Anticipate questions so they never have to wonder, “Now what?”

• Thoughtful kitchen touches
Salt, pepper, oil, maybe a few spices. It’s the difference between “just a rental” and “someone actually thought about me.”

• Comfortable, quality linens
Crisp sheets. Fluffy towels. This is where guests feel the difference, even if they can’t quite explain it.

• A sense of place
A local guide, a recommendation list, a nod to the community. Help them experience your destination, not just stay in it.

None of these things are expensive.
None of them require a full renovation.

But together? They’re everything.

They’re the difference between a stay that’s “fine”… and one that earns a 5-star review, a repeat booking, and a guest who tells their friends.

Because in this business—and in life—it’s rarely the big, flashy things people remember.

It’s how you made them feel in the small moments.

Wishing you all a great week ahead!  Drop me a note if any of these ideas resonated with you!

~Rebecca

PS:  Need help lining up those “little things”?  Check out our Local Suppliers, Partners and our Poconos STR Conference Exhibitors for quality products & services!

PPS: Speaking of little things that turn into big things… our membership is growing (which we’re pretty excited about ). If you’ve been thinking about getting more connected, supported, and dialed in as an STR operator, we’d love to have you join us.

Good Morning, Happy Monday! Spring has officially arrived in the Poconos… and if you’re anything like me—a proud member of the “survival of the fittest gardener” club—you’re looking around your property thinking, “Alright… what can I plant that won’t die AND will actually help my business?” Here’s the good news: landscaping isn’t just about looking pretty. It can quietly solve problems, elevate the guest experience, and even save you money. So here’s your low-tech, high-impact spring checklist: Plant a privacy screen A row of arborvitae along your backyard or deck can work wonders—creating a natural barrier between you and the neighbors while also helping to dampen noise. It’s like adding a fence… but prettier. Strategically place a tree (or two) Got a not-so-charming view? A neighboring property that’s a little… “work in progress”? A well-placed tree can block sightlines and instantly elevate what your guests see (and photograph). Lean into perennials for easy color Think black-eyed Susans, coneflowers, hostas, daylilies. Plant them once, enjoy them for years. They come back stronger each season and give you those “wow” pops of color without the annual re-spend. Create a guest-friendly herb garden Mint, basil, rosemary, parsley—easy to grow and a fun little surprise for guests who love to cook (or muddle a cocktail ). Bonus points if you add a small sign inviting them to snip what they need. Define spaces with landscaping Use shrubs, grasses, or flower beds to subtly guide how guests use your outdoor areas—separating fire pit zones, play areas, and quiet spaces without needing signage. Add a little sound buffering Dense plantings (like evergreens or tall grasses) can help absorb sound—great for properties where you want to be extra mindful of neighbors. Boost curb appeal (and bookings) First impressions matter. A few well-placed planters at the entrance or along walkways can instantly elevate your listing photos—and your guests’ arrival experience. Think pollinators = personality Planting flowers that attract butterflies adds life and movement to your property. It’s subtle, but guests notice (and love it). Go low maintenance where it counts Mulch beds, native plants, and drought-resistant options mean less work for you and your team… and fewer mid-season “uh oh” moments. At the end of the day, landscaping is one of those rare wins—it’s affordable, practical, and impactful. No apps, no subscriptions, no complicated systems… just good, old-fashioned solutions that quietly make your property better. And the best part? You don’t have to be a “master gardener” to make it work. Just a little strategy… and maybe a little luck. Happy planting! ~Rebecca P.S. Just like those perennials you plant once and enjoy year after year… our membership keeps growing.  If you’ve been thinking about getting more rooted in a community of like-minded STR owners, we’d love to have you join us.

Good Morning!

This week I found myself thinking about something pretty fundamental…

What’s the real difference between an STR owner with one property… and one with twenty?

Because from a guest’s point of view, there shouldn’t be one.

From a safety standpoint, there shouldn’t be one.

From the perspective of being a good neighbor in your community… there definitely shouldn’t be one.

Those things are foundational. Non-negotiable. Whether you own one property or one hundred, the expectations are the same: a safe environment, clear communication, respect for the neighborhood, and a well-run operation.

Where the differences do start to show up isn’t in those fundamentals—it’s in everything built around them.

It’s in the systems.
The processes.
The people.
The consistency.

Owners with larger portfolios aren’t (necessarily) doing things better… but they are doing things more intentionally.

And that’s where this becomes relevant for most of you.

Because in Pennsylvania, the vast majority of STR owners have three properties or fewer.

So if that’s you—and especially if you have any interest in growing—what should you be thinking about now?

Not later. Not when you “get bigger.”

Now.

Here are three places to start:

1. Build systems before you need them
If everything lives in your head, it works… until it doesn’t. Start documenting how things get done—cleaning standards, guest communication, maintenance processes. It creates consistency now and makes growth possible later.

2. Decide what only YOU can do
One of the biggest shifts from one property to many is letting go. Start identifying what actually requires your time and what could be handled by a cleaner, a handyman, a co-host, or a service provider. Even if you don’t outsource today, knowing where you could is powerful.

3. Surround yourself with the right people
You don’t have to figure this out on your own. The right education, trusted local suppliers, and a network of other operators can shortcut your learning curve in a big way—and help you avoid costly mistakes.

That’s exactly where we come in.

At the Poconos VRO, our goal is to help you build a strong, sustainable business—whether you stay at one property or grow to twenty. Through education, connection, and access to partners who understand this industry, we’re here to help you operate at a higher level from day one.

Because at the end of the day, this isn’t about size.

It’s about standards.

So here’s this week’s Monday Musing question:

If safety, guest experience, and being a good neighbor are non-negotiable… what are you building around them to support your success?  Drop me an email, I'd love to hear about it!

~Rebecca

Hoppy Monday!

With Easter yesterday and spring finally starting to show up in the Poconos, I couldn’t resist this week's theme…

No bunny builds a great STR by accident.

I know, I know… a little (a LOT) cheesy. But stay with me.

This time of year is funny. It’s a far cry from peak season. The weather can’t make up its mind. Bookings might feel a little uneven. It’s easy to slip into “wait and see” mode and just hope things pick up.

But the best operators? They’re not waiting.  They know that hope is not a strategy.

They’re planting seeds.

They’re walking their properties and noticing the little things that need attention.
They’re refreshing listings, updating photos, dialing in pricing.
They’re tightening up systems, communication, and the guest experience.

None of it is glamorous.
Most of it is invisible.

But just like spring, this is where the magic actually starts.

Because a few weeks from now, when calendars fill up and guests start arriving in full force, 5-star reviews won’t be luck. It’ll be the result of the work you’re doing right now.

And here’s the other thing…

Nobody does this alone.

Whether it’s learning from others, staying ahead of what’s happening in our communities, or having a voice in the conversations that impact our businesses—those are all part of the seeds we plant, too.

So as we head into this new season, don’t just hope for a great year.

Build it.

Wishing you a strong spring, and a season full of growth (and maybe a little sunshine, too).

~Rebecca

• We have a FULL SLATE of webinars scheduled in April, great topics to prepare you for a successful harvest!
• Check out our Partners and Local Suppliers if you need help with your spring improvement projects!