Good morning friends,

This week I found myself thinking about one of my favorite children’s books, That's Good! That's Bad!. You know the one — where every twist in the story is met with a cheerful “That’s good!” … immediately followed by “That’s bad!”

Funny how children’s books sometimes sneak in some of the best grown-up lessons, right?

Here in the Poconos, the last few weeks have been VERY snowy and VERY cold. Depending on who you ask, that’s either fantastic or downright miserable. Snowy weekends can mean packed calendars and happy winter-loving guests… or plowing costs, frozen pipes, and frantic messages about slippery driveways.

That’s good!
That’s bad!

And honestly, that same dynamic shows up everywhere in the Vacation Rental world.

• New regulations? That’s bad — more rules to navigate.
  Also good — it’s an opportunity to stand out as a professional, compliant operator (and get rid of the bad ones!).
• A slow shoulder season? That’s bad — fewer bookings.
  Also good — time to tackle maintenance, refresh your listing, or rethink pricing and marketing.
• A guest complaint? That’s bad — no one enjoys it.
  Also good — feedback is a gift if it helps you tighten operations and improve future stays.

The difference between “that’s bad” and “that’s good” often comes down to how we reframe what’s in front of us. As professional business owners, we don’t get to control the weather, market shifts, or politics — but we do get to control how we respond, adapt, and find opportunity where others see only frustration.

Which brings me to a very Poconos STR version of That’s Good! 

In honor of our freezing temperatures, we’ve decided to FREEZE our early-bird conference pricing for 11 more days. If you’ve been procrastinating (no judgment — we’ve all been there!), this is your sign to lock in the best pricing for our highly anticipated Poconos STR Conference.

That’s good.

Stay warm out there,
Rebecca

PS - I'll make it easy for you: 

REGISTER: Poconos STR Conference. 

PROGRAM: Click here to see the amazing program we've lined up!

PPS - Join us for a pre-conference meet-up (we're co-hosting with AirBnb) at Sarah Street Grill on Sunday, February 15th!  Click here to register to attend.