Hoppy Monday!

With Easter yesterday and spring finally starting to show up in the Poconos, I couldn’t resist this week's theme…

No bunny builds a great STR by accident.

I know, I know… a little (a LOT) cheesy. But stay with me.

This time of year is funny. It’s a far cry from peak season. The weather can’t make up its mind. Bookings might feel a little uneven. It’s easy to slip into “wait and see” mode and just hope things pick up.

But the best operators? They’re not waiting.  They know that hope is not a strategy.

They’re planting seeds.

They’re walking their properties and noticing the little things that need attention.
They’re refreshing listings, updating photos, dialing in pricing.
They’re tightening up systems, communication, and the guest experience.

None of it is glamorous.
Most of it is invisible.

But just like spring, this is where the magic actually starts.

Because a few weeks from now, when calendars fill up and guests start arriving in full force, 5-star reviews won’t be luck. It’ll be the result of the work you’re doing right now.

And here’s the other thing…

Nobody does this alone.

Whether it’s learning from others, staying ahead of what’s happening in our communities, or having a voice in the conversations that impact our businesses—those are all part of the seeds we plant, too.

So as we head into this new season, don’t just hope for a great year.

Build it.

Wishing you a strong spring, and a season full of growth (and maybe a little sunshine, too).

~Rebecca

• We have a FULL SLATE of webinars scheduled in April, great topics to prepare you for a successful harvest!
• Check out our Partners and Local Suppliers if you need help with your spring improvement projects!